Did you know email marketing is 40 times more effective than using social media — Facebook and Twitter combined — to acquire new customers? 91% of all consumers in the United States still use email every day and email prompts purchases three times more often than social media, with an average order that’s 17% higher. With this kind of oomph, it’s critical to maximize your email marketing campaigns. Artificial intelligence and predictive analytics can help you do just that.

 

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